Having an
impressive online presence is a gargantuan task that needs careful planning and
execution. Some known sites that made it on top are Facebook, Google, Amazon
and eBay (known to be the worlds’ largest e-commerce). What these sites have in
common? Obviously, these companies manage to come up with excellent strategies
and business platforms.
Facebook uses
social network platform and provide framework for creating applications.
Google uses advertising
strategy, the Google Ad Network where AdWord and AdSense as Ad Model. Amazon uses the recommendation technology
which involves long tail strategy. eBay uses eBay Affiliate Program for its business
and solution partner and crowd sourcing activities.
As what Dr. Koh
(Professor) mentioned in the class, strategy is an important factor in
e-commerce. And I learned that there are lots of factors to consider such as:
- Target Customer –this indicates a certain category of online audience.
- Contents – having an interactive page or content makes potential buyers stay longer and eventually engage a transaction. It can also be customized which will accommodate the needs, interests and reflect a unique experience to its target customer.
- Across channels – the ease of access keeps the company competitive whether it is online or through mobile device apps that offer quick services like transaction updates, feedback and other information.
- Design – graphic designs may influence the feelings of the site visitors.
- No Middleman – this strategy can easily make bigger crowd. A quick maneuver to introduce new products since there is no shelf space restrictions and the complication of supply chain.
- Segmentation – a site
with reliable navigation provides an attractive browsing experience
and entices audience in coming back.
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