E-Commerce Exercise 2: Success Case Analysis

Having an impressive online presence is a gargantuan task that needs careful planning and execution. Some known sites that made it on top are Facebook, Google, Amazon and eBay (known to be the worlds’ largest e-commerce). What these sites have in common? Obviously, these companies manage to come up with excellent strategies and business platforms. 

Facebook uses social network platform and provide framework for creating applications.

Google uses advertising strategy, the Google Ad Network where AdWord and AdSense as Ad Model.  Amazon uses the recommendation technology which involves long tail strategy. eBay uses eBay Affiliate Program for its business and solution partner and crowd sourcing activities. 

As what Dr. Koh (Professor) mentioned in the class, strategy is an important factor in e-commerce. And I learned that there are lots of factors to consider such as:

• Target Customer –this indicates a certain category of online audience. 
• Contents – having an interactive page or content makes potential buyers stay longer and eventually engage a transaction. It can also be customized which will accommodate the needs, interests and reflect a unique experience to its target customer.
• Across channels – the ease of access keeps the company competitive whether it is online or through mobile device apps that offer quick services like transaction updates, feedback and other information. 
• Design – graphic designs may influence the feelings of the site visitors. 
• No Middleman – this strategy can easily make bigger crowd. A quick maneuver to introduce new products since there is no shelf space restrictions and the complication of supply chain. 
• Segmentation – a site with reliable navigation provides an attractive browsing experience and entices audience in coming back.

E-Commerce Exercise 1

Here are some of the e-commerce websites with different types of online presence: 

1.  Cebu Pacific Air – Why everyone flies

This is a transactional e-commerce site.  Cebu Pacific’s mission is to bring people together through safe, affordable, reliable, and fun-filled air travel.

It has an attractive site design loaded with eye catching information like big discounts and promo plane tickets, known as Piso (one-peso) Fare promos for everyone especially those frequent travelers. The site also accommodates payment method like credit card.

Cebu Pacific is also active on social media.

2. NETSUITE – Business Software, Business Management Software

This is a service-oriented relationship-building website. The site claims leading provider of cloud-based business management software. Its product/service usually caters the need of midsize companies.

It has a professional design that offers wide range of information such as its different products, solutions, services and even customer stories or testimonials.  

The site is also link to NETSUITE Blog and active on social media.

3.  ZALORA Philippines | Online shopping for shoes, clothes & fashion

This is a transactional e-commerce site. One stop online destination for everything fashion is the site’s objective.

 It typically offers branded fashion items for busy workers and professionals as target customers who find less time visiting real shopping malls.

The site design is adequate and its contents are appealing to the customers. It also provides flexible payment methods and other essential information.

Newbie and Learning

While blog sites turn out to be common fixture in the web, creating one seems far from my mind. For one, the ideal practice demands time and it will not surely fit in my already full schedule. Second, for lack of noteworthy topic to begin with. I have to find yet an interesting topic that these blog sites have not covered. Although the thought will be presented in different perspective, it will merely become a simple duplication of what already exist in the web. So having these in mind, I thrust aside the possibility.

But thanks to IT227 (E-Commerce Technologies), it compels me to setup one for myself, thrusts me with new experience and discards my reasons above. This course will not only push me to carry out blogging with the course exercises but it definitely works wonder on my schedule, too!

Hopefully this commences to a rewarding semester and unfolds more possibilities along the way.